By Melody Robbins
You only get one chance to make a first impression!
Photography can make or break your marketing campaign. Whatever product or service you sell, think about how you are coming across to your customers. If you look cheap, expect people to start by asking, “how much?” If you convey quality, you will attract customers who value quality AND are willing to pay for it.
Marketing is all about communicating your value. Tapping into commercial photography is an excellent opportunity to create a message for your business that makes you unique.
Instead of relying on boring stock photos, the smartest businesses are looking for photographers to capture images that will help evolve their brand and tell a visual story of who they are. As a business, you have to showcase images that help you stand out from the crowd. To achieve this, you need to have bold, unique and modern professional imagery in your corner.
The trained eye of a professional photographer can capture an emotion that your product or service brings to your clients. People look for emotional value when they make buying decisions based on their instinct. By letting a professional photograph your product in the right setting, you will increase your perceived value.
Embrace images as brand art. Photographs and other visual materials should be staples of your marketing mix. Using a professional photographer will give you a bank of images for your e-mails, website and marketing collateral – to capture attention, entice engagement and win click-throughs.
By the numbers – 4 reasons to use high-quality photographs in marketing:
- Articles with relevant images average 94% more total views than articles without images.
- A press release with photos gets nearly 15% more online views than a text-only press release.
- 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
- Nearly 70% of e-commerce shoppers say the product image is very important when making their purchase decision. (Source: MDG Advertising Infographic)
Food for thought: How are you using images and photos with your business? Has it worked for you? What could you do better?
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